Mail Merge as part of Word 2003 & 2007 can be used to print mass personalized letters and send bulk personalized emails at the click of a button.
You can save big money by doing your own email campaigns. There is no need to pay anyone else for doing this for you when you can DIY for FREE.
Most people don’t realize that the software to send personalized bulk emails is ALREADY on their own computer.If you’re in a small business then you should really spend a little time familiarizing yourself with the process.
Doing a mail merge is a very simple 6 step processMail merge provides huge benefits for users.Previously when you wanted to send out letters or emails to a list you had to compose each one separately.This process could literally take hours!With mail merge the whole process can be completed all from just ONE document.
So, if you have 100 or even 10,000+ letters or emails to print or send, they can all be done at once with the click of a mouse.
Personalized letters and emails achieve better response rates than mass produced generic letters and emails.
For small businesses and small budgets learning to use mail merge will give you the most bang for your buck.Savvy users of mail merge utilize the features of the software to insert merge fields throughout the document.
Use the recipient’s name frequently throughout the body of your content.If you have custom fields in your database such as; partners name, children’s names, pet name and birthday, then by all means you should use these fields to their full extent
The more personal the better. Your message will more likely be read and more importantly, remembered.
Letter Writing Tips: Insert their business name or first name in the headline of your letter. Make sure your headline clearly states what your letter is about, otherwise it may not get read any further.
Include a picture of yourself and ALWAYS include a p.s at the bottom. Photos and p.s’s get an awful lot of attention. Sometimes people will read the headline and the p.s. before they read the content of your letter.
Email Writing Tips:Use tables when designing your email letter template. Tables can be centred to the page and they look more professional.
Style your emails to look and function exactly like a professionally designed HTML template. You can add background colors, shading and borders to your table to suit your branding.
About The Author: This article is written by Neville Pettersson. Neville runs a small business marketing company in Christchurch, NZ. He has designed this website as a valuable resource for small business owners to keep in touch with their customers. Visit the website at:
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